| List at least 3 of the components of the corporate identity |
| Interpret the positioning strategies of brands in the market |
| Analyze the connection between the corporate philosophy and the brand perceptions of enterprises through the samples |
| Compare the communication strategies of competing brands in the market based on duplex symmetric communication |
| Discuss the process of creating identity with corporate culture, corporate philosophy, corporate identity and institutional appearance |
| Create a brand in economic and social processes and create a corporate identity for an organization |