| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| SYY244 | MARKETING MANAGEMENT IN HEALTH INSTITUTIONS | 4 | 3 | 3 | 6 |
RECOMMENDED READING |
|---|
| Tengilimoğlu, D. (2011) Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi |
| Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations |
| Perreault, W.D., Cannon, J.P. (2013). Pazarlamanın Temelleri. Nobel Akademik Yayıncılık |