| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| YBS212 | E-BUSINESS AND E-COMMERCE | 4 | 3 | 3 | 6 |
RECOMMENDED READING |
|---|
| Kircova, I. (2008). Internette pazarlama. Beta Press. |
| Marangoz, M. (2014). Internette pazarlama. Beta Press. |
| Aksoy, R. (2009). Internet ortaminda pazarlama. Seckin Publications. |
| Ozmen, Ş. (2009). Ag ekonomisinde yeni ticaret yolu e-ticaret. Istanbul Bilgi Universitesi. |