E-COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT210	E-COMMERCE	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. GÜLGÜN ÇİĞDEM
Instructor(s) of the Course Unit	Assist.Prof. DERYA ÇELİK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to teach students the main concepts and historical development of e-commerce, which is increasingly important in the global order; to provide information about new generation business models; and to address the relationship of e-commerce with different sectors and markets in light of current developments.
Contents of the Course Unit:	The content of the course is aimed at teaching the concepts related to e-commerce and understanding its relationship with different sectors and markets.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the fundamental concepts of e-commerce and explains its historical development, types, and technological infrastructure.
Explains the relationship between e-commerce and the digital economy, and analyzes its interaction with different sectors and markets.
Analyzes various e-commerce business models and applies theoretical knowledge to case studies involving real or simulated digital businesses.
Evaluates current issues in e-commerce, including cybersecurity, taxation, ethics, and digital dependency, and assesses their implications for sustainable digital business practices.
Assesses current issues in e-commerce—such as cybersecurity, taxation, ethics, and digital dependency—in the context of sustainable and responsible digital business practices.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Introduction	The importance of e-commerce and the internet	Lecture, Question and Answer
2	Literature Review, Reading	Main concepts of e-commerce and the internet	Lecture, Question and Answer
3	Literature Review, Reading	Historical development of e-commerce	Lecture, Question and Answer
4	Literature Review, Reading	Types of e-commerce	Lecture, Question and Answer
5	Literature Review, Reading	Infrastructure of the Internet and www technology	Lecture, Question and Answer
6	Literature Review, Reading	E-commerce software and hardware	Lecture, Question and Answer
7	Literature Review, Reading	New generation business models	Lecture, Question and Answer
8	Literature Review, Reading	Digital economy and its connection with sectors	Lecture, Question and Answer
9	Literature Review, Reading	Review, Q&A	Lecture, Question and Answer
10	-	MID-TERM EXAM	-
11	Literature Review, Reading	E-commerce business models case study	Lecture, Question and Answer
12	Literature Review, Reading	Current Topics in E-commerce: Cybersecurity, tax, ethics and addiction	Lecture, Question and Answer
13	Literature Review, Reading	Student Homework Presentations	Lecture, Question and Answer
14	Literature Review, Reading	Student Homework Presentations	Lecture, Question and Answer
15	Literature Review, Reading	Review and Q&A	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Cakirer, M. A. (2013). Elektronik Ticaret. Bursa: Ekin Press.
Kırcova, I. (2012). Internette Pazarlama. Istanbul: Beta Publications.
Dokur, S. ve Erbaslar, G. (2012). Elektronik Ticaret. Ankara: Nobel Academic Publications
Altınok, S., Sugözü, İ. Ve Çetinkaya, M. (2003). Geleneksel Ticaretten Yeni Ekonomiye Elektronik Ticaretin Temel Ekonomik Etkiler. http://inet-tr.org.tr/inetconf9/bildiri/89.pdf

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarizing basic and advanced topics in International Trade and Business.
2	To define the theories, concepts and principles of International Trade and Business and its sub-fields.
3	Interpreting the relationship of International Trade and Business with other disciplines.
4	Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.
2	Solving problems encountered in business life, at individual and organizational level.
3	Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.
4	Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizing new theoretical and practical approaches in the field of International Trade and Business.
2	Recognize the relevant literature effectively.
3	Independently organize activities towards organizational goals and objectives.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct qualitative and quantitative research on the subjects related to the field.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the philosophy of lifelong learning.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To use Turkish in written and oral communication in accordance with the rules and effectively.
2	Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.
3	To design a healthy communication network in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.
2	Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	0	0	0
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	0	0	0
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	0	0	0