BASIC MARKETING PRINCIPLES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UIT215 |
BASIC MARKETING PRINCIPLES |
3 |
3 |
3 |
6 |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
- |
Introduction to Marketing |
- |
| 2 |
- |
The Evolution of Marketing and Marketing Philosophies |
- |
| 3 |
- |
The Marketing Environment |
- |
| 4 |
- |
Consumer Behavior |
- |
| 5 |
- |
Marketing Research |
- |
| 6 |
- |
Segmentation-Targeting-Positioning |
- |
| 7 |
- |
Industrial Markets |
- |
| 8 |
- |
Marketing Mix_Product |
- |
| 9 |
- |
Marketing Mix_Price |
- |
| 10 |
- |
MID-TERM EXAM |
- |
| 11 |
- |
Marketing Mix_Place |
- |
| 12 |
- |
Marketing Mix_Promotion |
- |
| 13 |
- |
Service Marketing_Extended Marketing Mix |
- |
| 14 |
- |
International Marketing |
- |
| 15 |
- |
Marketing Ethics, Social Responsibility and Sustainability |
- |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |