| Students will be able to explain the fundamental concepts, principles, and terminology of marketing. They will be able to analyze the marketing environment and its impact on organizational decision-making processes. They can understand and evaluate consumer and industrial buyer behavior. They can apply marketing research methods to support marketing decisions. They can develop market segmentation, targeting, and positioning strategies. They can explain and apply the elements of the marketing mix (product, price, distribution, and promotion). They can understand the characteristics of service marketing and the extended marketing mix. They can evaluate basic international marketing strategies and global market differences. They can recognize ethical, social responsibility, and sustainability issues in marketing practices. They can interpret real-world marketing problems and propose appropriate marketing solutions using basic marketing principles. |